{"title":"Early Learning Centre","description":"\u003cp\u003e\u003cspan\u003eBuilt to survive the intensity of toddler play, these toys target specific developmental milestones with precision. From robust role-play sets to the iconic Happyland range, the design focus is always on fostering social interaction and imaginative scenarios.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"elc-chain-link","title":"Chain Link","description":"\u003cp\u003e12 brightly coloured chunky links - Connect the chain links together to create bigger shapes and structures - Helps develop fine motor skills and is great for sensory development\u003c\/p\u003e\n\u003cp\u003eProduct dimensions: 21cm (H) x 16cm (W) x 5cm (D)\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776245014833,"sku":"ELC147734","price":12.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/bb0336fd6300fb85aa5e156c2bc97e29.png?v=1743380085"},{"product_id":"elc-stacking-cups","title":"Stacking Cups","description":"Set of 10 colourful stacking and nesting cups\r\n Stack, pour and scoop \r\n Holes in the base for water and sand play \r\n Helps develop motor skills and hand-to-eye coordination\r\n Product dimensions: 65cm (H) x 10cm (W) x 10cm (D)","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776245768497,"sku":"ELC147748","price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/fedda0d28278ddd43426249ab2bd0d67.png?v=1756648911"},{"product_id":"elc-pop-up-jungle-animals","title":"Pop Up Jungle Animals","description":"\u003cp\u003eA classic popup animals from ELC is a colourful, interactive pop-up toy with different animals and buttons Push, turn and slide the buttons to see the animals pop up Great for teaching cause and effect\u003c\/p\u003e\n\u003cp\u003eProduct dimensions: 10cm (H) x 22cm (W) x 13cm (D)\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776245965105,"sku":"ELC147741","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/d11079723db76d23b49dbfb996b23f92.png?v=1723394868"},{"product_id":"elc-music-maker","title":"Music Maker","description":"\u003cp\u003eFour colourful percussion instrument shakers that link together to form one\u003c\/p\u003e\n\u003cp\u003eSet contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1x jungle bell shaker,\u003c\/li\u003e\n\u003cli\u003e1x rattle shaker,\u003c\/li\u003e\n\u003cli\u003e1x tambourine shaker,\u003c\/li\u003e\n\u003cli\u003e1x click-clack shaker and 1x large circular shaker house\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePlay individually or join them up in a circle and play together\u003c\/p\u003e\n\u003cp\u003eHelps develop hand-to-eye coordination\u003c\/p\u003e\n\u003cp\u003eTeaches cause and effect\u003c\/p\u003e\n\u003cp\u003eProduct dimensions: 23cm (H) x 23cm (W) x 2cm (D)\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776246620465,"sku":"ELC147738","price":30.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/7860297212e7dd5fa538579896473d41.png?v=1723394881"},{"product_id":"elc-wooden-small-activity-cube","title":"Wooden Small Activity Cube","description":"Five sides of interactive fun for little hands to explore! Features include: sliding shapes, turning cogs, a bead maze, shape sorter with 3 shapes and a sun clock with movable hands. The bead maze can be removed, turned upside down and stored inside the cube. Dimensions H23 x W14 x D14cm","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776254452017,"sku":"ELC200246","price":42.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/37f3d9f7c4dde9a1baff8433f9258934.png?v=1756648662"},{"product_id":"elc-wooden-shape-sorter","title":"Wooden Shape Sorter","description":"\u003cp\u003eDiscover colourful shapes to sort and post. Classic wooden shape sorter, perfect size for little hands. Six colourful shapes to sort, lift the lid to retrieve the shapes and start again.\u003c\/p\u003e\n\u003cp\u003eConfetti graphics with foil detailing. Helps develops early colour and shape recognition\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776255107377,"sku":"ELC200252","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/603866cdaad6f52e1215fd1f92fb448e.png?v=1723394917"},{"product_id":"elc-wooden-activity-blocks","title":"Wooden Activity Blocks","description":"\u003cp\u003eExciting sounds, shapes and textures to explore. 15 wooden bricks with different features, animal bricks, different shapes, jingling bells, rattles and a mirror to explore. Great for early colour and shape recognition.\u003c\/p\u003e\n\u003cp\u003eChunky blocks for little hands\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776255500593,"sku":"ELC200248","price":30.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/52a5aa299dadd9379a2c7a3c5bcf5a14.png?v=1723394930"},{"product_id":"elc-wooden-stacking-train","title":"Wooden Stacking Train","description":"\u003ch4\u003eHop on board for an exciting learning journey with our Wooden Stacking Train!\u003c\/h4\u003e\n\u003cp\u003eThis set comes with 15 vibrantly colored wooden blocks waiting to be sorted and stacked. It also includes 6 two-sided blocks featuring the letters a-f and numbers 1-6.\u003c\/p\u003e\n\u003cp\u003eThese chunky pieces have been specifically designed for easy handling by little hands. The appealing confetti and stripe graphics, coupled with a sprinkle of metallic detail on some blocks, enhance the exploration of colors and patterns.\u003c\/p\u003e\n\u003cp\u003eThis product is perfectly safe and suitable for children aged 12+ months. Specifics include:\u003c\/p\u003e\n\u003cp\u003e• Vivid double-sided blocks that come with letters for an enjoyable stacking experience.\u003c\/p\u003e\n\u003cp\u003eThe set includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5x wooden blocks and 1x wooden train.\u003c\/li\u003e\n\u003cli\u003eLarge, easy-to-grip wooden pieces designed for small hands.\u003c\/li\u003e\n\u003cli\u003eA wonderful tool for sparking imaginative play.\u003c\/li\u003e\n\u003cli\u003eStacking the blocks fosters development of hand-to-eye coordination and fine motor skills.\u003c\/li\u003e\n\u003cli\u003eProduct dimensions are as follows: 15cm (H) x 9cm (W) x 41cm (D).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":49776256090417,"sku":"ELC200254","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/b6e15ec7eb280e3b47701b6d45f41147.png?v=1723394938"},{"product_id":"early-learning-centre-wooden-activity-workbench","title":"Wooden Activity Workbench","description":"\u003cp\u003eThe Early Learning Centre Activity Workbench is ideal for encouraging your little one to stand, move and discover.\u003c\/p\u003e\n\u003cp\u003eMade from sturdy wood and finished with bright colours and shimmering gold, this engaging activity centre features a bar to hold onto for extra support when your little one is toddling along, providing baby with the confidence to take their first steps. This fun workbench comes with 22 accessories, including wood to saw, a shape sorter, a clock with moveable hands, colourful wooden beads for spinning, a chalkboard to scribble on and so much more. Great for rewarding imaginative play, your little one can explore the workbench to find the screws, use the spanner, turn the cogs and spin the vice. With bolts to twist and wood to saw, this fun walker will provide endless hours of fun\u003c\/p\u003e\n\u003cp\u003eExploring the different elements of this Activity Workbench encourages children to explore their imagination and develop their hand to eye coordination with physical movement.\u003c\/p\u003e\n\u003cp\u003eProduct features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePush-along, shape-sorting, play-building activity station with shimmery finish\u003c\/li\u003e\n\u003cli\u003eSet contains: 1x wooden activity workbench and 22x wooden accessories including tools, shapes and activities\u003c\/li\u003e\n\u003cli\u003eSturdy design, great for building confidence in walking\u003c\/li\u003e\n\u003cli\u003eEncourages movement and developing hand to eye coordination\u003c\/li\u003e\n\u003cli\u003eProduct dimensions: 44cm (H) x 33cm (W) x 36cm (D)\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":52172619350321,"sku":"ELC200262","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/540395-540395-additional-1.jpg?v=1765165931"},{"product_id":"early-learning-centre-wooden-click-clack-race-track","title":"Wooden Click Clack Race Track","description":"\u003cp\u003eWatch the cute and colourful cars click clack down the bright and colourful track of the Early Learning Centre Wooden Click Clack Race Track.\u003c\/p\u003e\n\u003cp\u003ePlace a car at the top and watch it click and clack its way down the four tracks. We can zoom one car at a time or set them off one after the other. We can start the cars off wherever we like and in any combination. Start one halfway down and another at the top at the same time or leave one at the bottom and see if the other car pushes it off the track.\u003c\/p\u003e\n\u003cp\u003eAs children discover the cause and effect of letting the cars roll down the click clack track, they will develop hand to eye coordination and fine motor skills as they play with the set.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColourful, chunky wooden play set\u003c\/li\u003e\n\u003cli\u003eMade from sustainably sourced wood\u003c\/li\u003e\n\u003cli\u003eWatch the wooden cars race down the track\u003c\/li\u003e\n\u003cli\u003eBright colours and fun patterns\u003c\/li\u003e\n\u003cli\u003eIncludes: 1x click clack track and 3x wooden cars\u003c\/li\u003e\n\u003cli\u003eHelps develop fine motor skills and hand to eye coordination\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: 34.50 x 30 x 8 cm\u003c\/li\u003e\n\u003cli\u003eSuitable for age 12 months +\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":52172633637169,"sku":"ELC200253","price":32.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/81IW3cO2nSL._AC_SL1500.jpg?v=1765321702"},{"product_id":"early-learning-centre-blossom-farm-loopy-links","title":"Early Learning Centre - Blossom Farm Loopy Links","description":null,"brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":53497287278897,"sku":"ELC200006","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/41lSCYyOy2L.jpg?v=1775195639"},{"product_id":"early-learning-centre-blossom-farm-breezy-bee-jiggler","title":"Early Learning Centre - Blossom Farm Breezy Bee Jiggler","description":null,"brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":53497287606577,"sku":"ELC200010","price":16.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/41KHxG1ARZL.jpg?v=1775195740"},{"product_id":"elc-blossom-farm-tweet-chick-plush","title":"ELC - Blossom Farm Tweet Chick Plush","description":"\u003cp\u003eMeet Tweet Chick from the Blossom Farm collection! A soft and cuddly plush toy with different textures and fun details to engage baby's senses.\u003c\/p\u003e\n\u003ch3\u003eFeatures\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoft plush design perfect for cuddling\u003c\/li\u003e\n\u003cli\u003eMultiple textures to explore\u003c\/li\u003e\n\u003cli\u003ePart of the beloved Blossom Farm collection\u003c\/li\u003e\n\u003cli\u003eLightweight and easy for little hands to hold\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAges:\u003c\/strong\u003e 0 months+\u003c\/p\u003e","brand":"Early Learning Centre","offers":[{"title":"Default Title","offer_id":53607151010097,"sku":"ELC200117","price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0770\/5208\/4529\/files\/ELC200117.jpg?v=1776816697"},{"product_id":"elc-blossom-farm-lulu-lamb-plush","title":"ELC - Blossom Farm Lulu Lamb Plush","description":"\u003cp\u003eMeet Lulu Lamb from the Blossom Farm collection! 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