We chose the Peter Rabbit range because familiar characters provide a sense of security for toddlers entering the world of imaginative play. When a child recognises a character from a book, they already have a narrative framework to build on. This recognition gives them the confidence to start acting out scenes or inventing new stories, which is the seed of narrative thinking.

The plush and wooden formats in this collection are specifically sized for small hands, supporting grasp and manipulation. We often see children using these figures as 'transitional objects'—comfort companions that help them manage separation or new environments. The connection to the stories adds a layer of emotional safety that generic soft toys sometimes lack.